Participation in the group thinking, coming up with the concept of the pairing/reflection, inspired in the drug mode-of-action (MoA) of the two main components, led to the tagline “Paired to reflect your potential”.

Creation of several artsy and science illustrations for the brand package such as MoA of the pill/drug, illustration of both healthy and Osteoarthritis (OA) knee, pill layering, several decorative elements to use throughout the eDetailer* and concept drawings for photo shooting direction (for brand imagery).

​

*eDetailer it's similar to a native iPad app, used to amplify communication between healthcare providers and manufacturers with factual timely and relevant information, to help healthcare providers make informed decisions and improved patient care.